originally felt not only the centralist forces of railway and 
postal services, but also, and at the same time, the 
decentralizing power of the telegraph. The Sears Roebuck 
enterprise was directly owing to stationmaster use of the 
telegraph. These men saw that the waste of goods on railway 
sidings could be ended by the speed of the telegraph to reroute 
and concentrate.

     The complex network of media, other than the 
photograph that appears in the world of merchandising, is 
easier to observe in the world of sports. In one instance, the 
press camera contributed to radical changes in the game of 
football. A press photo of battered players in a 1905 game 
between Pennsylvania and Swarthmore came to the attention 
of President Teddy Roosevelt. He was so angered at the picture 
of Swarthmore’s mangled Bob Maxwell that he issued an